Automotive
GT Service Centre
A brand refresh and a new website for an independent specialist garage in Harrogate that we've worked with since 2017.
A brand refresh and a new website for an independent specialist garage in Harrogate that we've worked with since 2017.
GT Service Centre is an independent specialist garage in Harrogate, looking after premium, family and performance cars, from servicing and MOTs to dealer-level diagnostics and EV and hybrid repair.
We've worked with GT since 2017, starting with SEO for the website they had then, and over the years we've looked after that site and given it a couple of refreshes.
As GT took on more specialist work, from hybrid battery repairs to advanced diagnostics, along with a new unit and the room to do more of it, the garage outgrew its old site. In 2026 we refreshed the brand, with a new logo, colour scheme and typography, and built a brand new website to go with it, which went live on 9th November 2026.
The refresh brought GT's look in line with the specialist work the garage does, with a dark, confident palette and a metallic gold that runs from the logo through the whole site. The new look went across GT's Facebook, Instagram, X, TikTok and YouTube on the day the site went live.
Monogram
Colours
Typefaces
Most of GT's visitors are on a phone, so every page was designed for the phone first rather than scaled down from the desktop.
The brief was a site that looks and feels like a main-dealer alternative, for an independent garage that beats the dealer on price and matches them technically.
It's built on Astro and served from Cloudflare's network, close to whoever's visiting, with Book Online and a phone number on every page.
Customers book online through Motasoft, GT’s garage management system, which looks up their car, prices the work and puts the booking straight into the workshop diary.
On the enquiry form, a customer types their registration and the make, model, colour, fuel type, engine size and year are filled in from the DVSA’s MOT History API.
From Land Rover and BMW to Tesla and Polestar, each built for local searches such as “BMW specialist Harrogate”.
The high-value work has pages of its own, such as Land Rover hybrid battery repair and the Range Rover P400e BECM repair, with the fault codes and prices customers look for.
The site runs on a content management system, so prices, pages and photos can be changed without touching the code.
Pages kept their addresses, and the few that changed redirect to their new ones, so the links GT had built up over the years still work.
Google's PageSpeed Insights test scores a site out of 100. On a phone, GT's homepage now shows its main content in 0.9 seconds, where the old site took 7.7.
Performance
How quickly it loads
Accessibility
How easy it is for everyone to use
Best Practices
Security and current web standards
SEO
How easily Google can read it
Alongside websites, we build the vehicle lookups and integrations garages and dealers need, from MOT history to AutoTrader stock feeds.
