Sector - Recruitment

Recruitment's full-service digital partner

Platforms, websites, branding, collateral. We've built Rocket Zest, run billboard campaigns, and been the IT department. The work goes further than you might expect.

Rocket Zest

Our own multi-board job distribution platform - no license fees, no per-seat costs

Full Digital Partner

Websites, platforms, branding, collateral - the lot. We've been the IT department.

Long Game

Our longest recruitment relationship ran for 18+ years. That's not unusual for us.

The partnership

18 years inside one of the UK's fastest-growing recruitment groups

Our relationship with Futures started in the early 2000s, following director Tom Liptrot from Esprit People - a business he grew from a £2 million turnover to £17 million with 14 offices - to Permanent Futures, which he co-founded in 2003. We built the first website that year. We were still building and maintaining their digital presence 18 years later.

Over that time, Futures grew into a 60-strong, multi-sector group with specialist divisions across public sector, education, manufacturing and FMCG - landing on the Recruiters' Fast 50 list two years running and serving over 100 local authorities. We were there for all of it. Every website revision, every rebrand, every new division launch.

At various points across the relationship, we were effectively their virtual IT department. That's a phrase that sounds vague until you see the list of what it actually involved.

18+ years as digital partner
60 staff at peak
Fast 50 Recruiters' list, twice
100+ local authorities served
Scope of work

More than a web agency

The longest client relationships in recruitment aren't web projects with a start and end date. They're proper partnerships - the kind where someone calls when the PowerPoint doesn't look right for the boardroom, when there's a billboard going up in London and the artwork needs to match the rebrand we delivered last quarter, or when a new division is launching and needs its own identity, website, and document templates within four weeks.

That's what the Futures relationship looked like at its fullest. We were the people they called for all of it - not because we pitched a sprawling retainer, but because they knew the work would be done properly and they'd be speaking directly to the person doing it.

If you need a recruitment website, we can do that. If you need everything a recruitment business needs digitally, we can do that too.

Multiple full website builds and revisions across 18+ years
Complete brand identity and logo design - redesigned multiple times as the group evolved
Rocket Zest - a custom multi-board recruitment platform built to replace Broadbean
PowerPoint presentations redesigned to brand standard for pitches and boardrooms
Internal documents, HR materials and client-facing collateral
Billboard campaign across Leeds and London (Ocean Outdoor, £40k equivalent)
Email marketing campaigns and branded HTML templates
Email signatures, business cards and printed materials
Ongoing SEO strategy and analytics across all divisions
Custom platform

When the tools on the market weren't good enough, we built our own

Futures were paying significant Broadbean license fees with per-seat pricing that climbed every time they added a consultant. We replaced it entirely with Rocket Zest - a custom-built job distribution and applicant management platform. One flat monthly fee. Unlimited users. No contracts. We designed, built and own the platform entirely.

View the Rocket Zest platform

Multi-board posting

Write the listing once. Post to Reed, Monster, CV-Library, Find a Job and Caterer simultaneously. One action, every board updated.

Automated email parsing

Every job gets a unique email address. Applications are parsed automatically and assigned to the correct job. No manual sorting.

Applicant management

Every candidate for every job in one place. Download CVs, mark as suitable, trigger templated responses. The full pipeline at a glance.

Scheduled posting

Write now, post at 9am Monday. Queue the week in one session. The people browsing Monday morning are not the ones browsing Friday afternoon.

AI copy assistant

Ground Control generates job ads, audits existing listings and drafts pipeline emails. Feed it the role basics - it handles the words.

Full job taxonomy

Categories, locations, salary bands, sectors, contract types - all the structure your job data needs to feed cleanly into every board.

Rocket Zest
Multi-board job posting
Applicant tracking
Automated email parsing
No license fees
No per-seat pricing
Speak to the developer
Broadbean / Logic Melon
Multi-board job posting
Applicant tracking
Automated email parsing
Significant annual license
Per-seat costs
Support ticketing
Off-screen too

Leeds and London, May 2020

When Futures secured the equivalent of £40,000 in outdoor advertising through Ocean Outdoor, we designed the campaign artwork for digital billboard sites across Leeds and London - Two Towers Leeds, Digi-Bridge Trinity Wandsworth, A40 Gypsy Corner, Hammersmith Broadway and A13 Eastern Lights.

That's what a long-term digital partnership looks like in practice. When the opportunity arrived, there wasn't an agency briefing process or a weeks-long discovery phase. We knew the brand, knew the spec, and got it done.

If your recruitment business has an opportunity that needs design beyond a website - campaign creative, presentations, printed materials - that's within scope.

Ocean Outdoor campaign

£40,000 equivalent of outdoor advertising across two cities

5 major sites

Two Towers Leeds · Digi-Bridge Trinity Wandsworth · A40 Gypsy Corner · Hammersmith Broadway · A13 Eastern Lights

Campaign design

All artwork designed in-house, matched to the 2019 Futures rebrand we delivered

One call, not a brief

No discovery phase, no agency onboarding. We knew the brand. It got done.

Get in touch

Need a recruitment platform
or a real digital partner?

Whether it's Rocket Zest, a custom ATS, a website, or everything a recruitment business needs digitally - we've done it before. Speak to the people who built it.