Are you attracting the right people to your website? Are people able to find you within Google at all? Are people interested in your website’s content and what you have to offer? In this blog post, we talk about ways to attract customers to your website, as well as keeping them on the website once they’re there!
Attracting customers to your website
The first stage of attracting a customer to your website is quite simple; the customer needs to actually find your website. Of course, your website must boast an eye-catching design in one-way or another, but how are they going to find your website in order to see this fabulous design? The answer is SEO (Search Engine Optimisation), PPC (Pay Per Click), and social media. This trio of advertising/marketing buddies will help to make your business visible to customers depending on the way you strategically utilise each and every one.
Although not every business uses all three, each strategy is effective in its own clever little way. If you don’t consider looking into SEO, PPC, social media or any other means of online marketing then your business won’t have much of an online presence and, therefore, your customers won’t even know you exist.
What is SEO and PPC and how can they to help attract customers?
- SEO (Search Engine Optimisation) will organically – or in other words, naturally – improve the visibility of your website in search engines. To put it into perspective, if your website was showing up on page 10 within Google UK for your main keyword, no one would find your website. However, if it were to be on page one of Google, you have a better chance of people finding and clicking through to your website. Visit our SEO page for more information.
- PPC (Pay Per Click) is a method of Internet advertising where the advertiser (this is you) will pay the publisher when the advert is clicked. Essentially, you’re paying every time a customer clicks on your ad but the results can be extremely beneficial. Imagine paying 30p for a click that results in a £100 sale! For more information on the benefits of PPC, please don’t hesitate to contact us.
In terms of social media, it’s something that no business should pass up on. It not only increases your company’s visibility online but also helps to build business relationships, attracts customers from different target groups and also embraces a sense of connection to those who are interested in finding out more about your business. It’s even free. Chances are, if you’re not signed up to Facebook or Twitter then you’re missing out on a really great marketing opportunity – You’re missing out on customers!
So, once your customers have stumbled across your website it’s then time to consider how to keep hold of those customers once they’re on the site.
Keeping customers on your website
Is your website visually appealing? Is it tailored to suit your target audience? Is it easily navigable? Is it clean and tidy yet equally eye-catching? Does your website contain plenty of useful content? If, in your head, you answered ‘no’ to most of these then you’re probably losing out on a lot of potential customers. Here are a few quick tips to ensure your visitors will stay on the site and are bound to return…
- Website design – the design should be original, alluring, memorable and most of all, it should attract your target audience. It’s simple really; if customers like what they see, they’ll stay on the website, otherwise they’ll just hit the ‘back’ button.
- Useful content – there’s only one reason why customers are browsing through your site; they’re looking for something – product, service or piece of information. Useful content will provide your customer with the information they’re looking for and they’ll also realise that you’re not babbling on for the sake of it. Linkable content is also great for SEO purposes; so it’s basically a win, win.
- User experience – keeping a customer can also depend on the development of the website. If the customer encountered a security error then they’re not likely to return. If the website also takes a while to load or certain parts of the design/images seem to have gone AWOL then your visitors won’t be impressed.
- Logo – a memorable logo will help your potential customers remember your company. A logo makes a business become instantly recognisable, so make sure you have a clean, eligible and well-designed logo. Wonder Media offer a logo design service but we can also give your logo a refresh if you feel your logo is a little out-dated or visually lacking. Slogans have the same principle; you must think of something memorable and catchy that your visitors are bound to remember.
- Blog – A blog is a really good way to ensure visitors return to your website. If you’re uploading useful content every week or so (or everyday which is even better), this gives customers another reason to want to come back to your site, especially if you’re writing about offers or reductions. Well written blog articles will also boost your SEO if you include keywords and linkable content.