Your website is your modern day shop window for your products or services and grabbing your customers attention is key to leading to a sale. Here’s Wonder Media’s advice on how to write great we content for your website, blog or social media.
1: Draw In Your Audience
The title of your content, article or post is the first thing that people will read and it will either draw people in to continue reading or make your audience head for the hills. You need to let your audience know what they’re letting themselves in for, so being upfront and to the point is key. That’s why articles where titles have numbers in tend to do well. If you have an article called ‘seven tips to make the perfect coffee’, then readers will know what they’re getting.
2: Direct Address
It’s a person on the other end of your website, reading what your writing and you need to remember this. Let your personality come out in the content your writing and treat it as if you’re having a conversation with someone. Not a conversation over email or phone but imagine someone physically in front of you.
3: Simple But Effective Language
It’s a big world out there, and it’s often an international audience you’re writing for. Using industry jargon and local dialogue will confuse some users where as simple, easy to read and clear content will guarantee your entire audience can fully understand what you’re trying to say. Adding examples is also a good idea to make it easier for readers to understand.
4: Break Up Your Content
One of the most frequent mistakes people make is to write long winded, monotonous content. Break up the content into small digestible chunks will encourage your audience to read on. Short paragraphs with sub titles make content scannable and for today’s users who may be scanning your website on the train or in front of the TV this is key. Sub titles will allow users to quickly see which sections will be important to them.
5: No Added Cheese
Consumers take in more information then ever before on a daily basis and it is important to stand out from the crowd when writing web content. Cheesy, sales jargon will bore an audience and make them untrusting towards your product. Stick to the facts and the benefits of using your service or product to appear approachable and therefore increase leads and sales.