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Winter Is Coming…
Are Your Online Sales?

By Adam Astbury

September 2nd, 2017

Winter is coming… who are we kidding, did you not see the Night King?! Winter is already here. As you can probably tell, Team Wonder are a little obsessed with Game of Thrones – and if you own a TV, you should be too.

Anyway, when we’re not cocooned on the sofa watching re-runs and crying ourselves to sleep waiting for season eight, we’re busy doing what we do best: designing, developing and marketing great websites for businesses like yours.

Shameless clickbait aside (we went there), is your website ready for Winter? It’s scary to think how quickly this year has flown by and we’re in Autumn already. Christmas is but three months away! If you’re running an e-commerce website, you should have a solid marketing strategy, and a site that’ll perform well if you’re to have a fighting chance as we enter the busiest time of year for online sales.

Game of Phones

Most of us own a smartphone, and a huge chunk of potential traffic many businesses are missing out on can be driven to your website by understanding how to harness invaluable data from consumer behaviour; which Google is calling “Micro-Moments.”

Cutting through the jargon, these “Micro-Moments” are when people turn to their mobile devices for those ‘I want to’ search terms or phrases, whether it be to learn, find, do, watch or buy – now being a key element. Through these moments of intent are when decisions are formed and made, and we – as hungry Googlers – expect to see immediate, personalised and credible results for exactly what, where and when we’re searching.

In fact, search interest in “open now” has tripled in the past two years [see data]. Further to this, Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago [see data], and this year, search volume for local places without the qualifier “near me” have actually outgrown comparable searches that do include “near me.” [see data].

You Know Nothing, Jon Snow

All of this interesting data goes to show that there is an expectation by users to see (now more than ever), localised and personalised results; having provided little information from the off. More importantly we want what we want – now. Even with valuable insight such as this we’re barely scratching the surface.

Our knowledgeable in-house team can help you build a successful brand and drive your business forward by understanding how to analyse consumer data for your target market, which in-turn equips your website with the tools it needs to meet the wants of your customers through a rock solid strategy.

A Different Approach

We’re very passionate about our work, and we want your business to be as successful as you do. In fact, we’re so confident we can make a difference, we’re happy to work on a trial basis (no tie-in) to give you a risk-free taste of exactly what we can do for you.

Our exacting standards, first-rate service, and the resulting positive ‘word-of-mouth’ from our clients have gotten us to where we are today; a trusted web design agency with a loyal customer base – and over ten years trading as a limited company.

Our reputation, your satisfaction, and the love of our work are our primary incentives – not how much money you have to throw at us. You can rest assured that our thoughts are always on where we can take your business, rather than where we can take ourselves on our next holiday.

If you’re looking for an agency with a refreshingly different approach, get in touch and see what we can do for you.